SALE

Sales started in Januray so I had to visit the store to take some pictures because last time when I visited the store, I forgot my camera :(. So I took a picture of the shop window how they displayed it in the sale season and as you can see it was just filled with banners of the sale sign so the consumer, who walks by, immediately sees that it is sales time. Those sale signs actually have a great impact on the consumer because for example when I see a sale sign I cannot handle myself and have to check out what I can find interesting in the store, what is of course the goal of the shop, to draft people in.

All Saints had a lot of really nice pieces for sale but still expensive. The last time I was there they started to reduce garments up to 25% and now some up to 50%. I regonized that All Saints is really slow and taking its time with reducig prices. They are not like their competitors who want to get the sale garments out of store as soon as possible. At the same time they had the sale also on their website, which I checked out almost daily to get nice pieces for the best possible sale price. But I still have to figure out for what I am going to spent my money. Shoes? Printed T-shirt? Knitwear? I will keep you updated with my findings.

After looking through their sales pieces I stopped at my wall: the shoe bay. What I thought was love love love their boots. But also that they do not really have a lot of variety. Ok, their was more spread out within the shop but still not much. But the boots felt soooo good. I have almost never in my life touched such nice boots, so unbelivable smooth that I did not want stop touching them. That really gave me the idea what quality means and their detailing was just amazing. Hope to get the chance to take some photos of the detailing soon...

It was kind of hard to take photos anyway becaue I actually was not allowed to do so but they did not recognized it, for my luck :)

All Saints brand history

So that you know a little bit more about All Saints, I found this brand history discription on their All Saints Website

All Saints started its business in 1994 as a menswear brand wholesaling to the likes of Harvey Nichols, Harrods and Barneys New York and Japan, solidifying a name for itself amongst style conscious shoppers as the first stop for design led fashion that never follows trends.
4 years later, in 1998, Womenswear was born directly out of the expanding menswear collection of sharp tailoring, fine knits and the signature washed leathers; injecting sexiness into the "boyfriend" wardrobe.
On Allsaints day, November 1st 1997, Allsaints opened their first standalone store in Fouberts Place, off Carnaby Street, presenting the complete menswear collection for the first time. The store has now been expanded and completely renovated to reflect the original character of the building and its location. This style now features across all stores, the intention being to create totally different looks for each location, so that Allsaints retains an independent, noncorporate image.
From the outset Allsaints has had a long standing history of collaborating with and supporting the cream of the music industry; U2, Stereophonics, Kelis, Robbie Williams, and Kings of Leon were amongst the first artists to work with the brand.
The brand has now built a portfolio of 50 stores in the UK, 17 in Europe and 5 stores in the USA.
Allsaints stands for being a brand leader; our mission is to create a brand that blends culturel, fashion and music into a potent formula of desirable clothing that expresses
individuality and attitude. (www.allsaintsshop.co.uk, 2009)

Starting the journal blog

 All Saints Logo

For this new assignment we have to create a reflective journal where we also have to write a blog for to update our experiences, findings and information.

I will focus on the All Saints Southampton store, which is located in the West Quay shopping centre. I chose this brand because of its uniqueness in the shopping centre. No other store has such a special layout and look and no other store has such cool and edgy garments.

Further more I chose All Saints because when I came to Southampton I had never heard of it before. In Germany it is a unknown brand so we have only one All Saints store, which is located in Berlin and this is not very popular outside of this city. But when I came here everyone talked about this brand, so I became curious and started loving it.

All Saints Boots 

During this journal, I will focus on the shoe bay of the All Saints store and how it develops through the time of this assignment.

As main competitor, I chose River Island because they are copying every single All Saints shoe design into their collection but half times cheaper. 

Hope you will enjoy this blog

XXX

 

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