For this new assignment we have to create a reflective journal where we also have to write a blog for to update our experiences, findings and information.
I will focus on the All Saints Southampton store, which is located in the West Quay shopping centre. I chose this brand because of its uniqueness in the shopping centre. No other store has such a special layout and look and no other store has such cool and edgy garments.
Further more I chose All Saints because when I came to Southampton I had never heard of it before. In Germany it is a unknown brand so we have only one All Saints store, which is located in Berlin and this is not very popular outside of this city. But when I came here everyone talked about this brand, so I became curious and started loving it.
During this journal, I will focus on the shoe bay of the All Saints store and how it develops through the time of this assignment.
As main competitor, I chose River Island because they are copying every single All Saints shoe design into their collection but half times cheaper.
Hope you will enjoy this blog
XXX
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