All Saints brand history

So that you know a little bit more about All Saints, I found this brand history discription on their All Saints Website

All Saints started its business in 1994 as a menswear brand wholesaling to the likes of Harvey Nichols, Harrods and Barneys New York and Japan, solidifying a name for itself amongst style conscious shoppers as the first stop for design led fashion that never follows trends.
4 years later, in 1998, Womenswear was born directly out of the expanding menswear collection of sharp tailoring, fine knits and the signature washed leathers; injecting sexiness into the "boyfriend" wardrobe.
On Allsaints day, November 1st 1997, Allsaints opened their first standalone store in Fouberts Place, off Carnaby Street, presenting the complete menswear collection for the first time. The store has now been expanded and completely renovated to reflect the original character of the building and its location. This style now features across all stores, the intention being to create totally different looks for each location, so that Allsaints retains an independent, noncorporate image.
From the outset Allsaints has had a long standing history of collaborating with and supporting the cream of the music industry; U2, Stereophonics, Kelis, Robbie Williams, and Kings of Leon were amongst the first artists to work with the brand.
The brand has now built a portfolio of 50 stores in the UK, 17 in Europe and 5 stores in the USA.
Allsaints stands for being a brand leader; our mission is to create a brand that blends culturel, fashion and music into a potent formula of desirable clothing that expresses
individuality and attitude. (www.allsaintsshop.co.uk, 2009)